We approached Lovin Lake County with a concept that had renowned and beloved Minnesota musician Brian “GB” Leighton become a spokesperson for the adventures and experiences one can explore in Lake County. They said yes, but little did we know how well it would work out!

Over the course of four seasons, we produced over 70 videos of various lengths, and married them to a song that Brian wrote titled Nature’s Rhythm Center Stage, which became the title and mantra of the campaign.

Whether Brian was smoking fish at Lou’s in Two Harbors, hunting Grouse, plying the deck of the ore freighter JR Barker, or just exploring the back-trails of the many incredible parks Lake County has to offer, it was all done with the idea that the beautiful backdrop of the surrounding wilderness in Lake County is the perfect spot to retreat to when looking for a respite from the toils of our daily lives.

Evidently the folks at Explore Minnesota agreed with us, as the campaign won the state’s 2024 top award for tourism video production. What an honor!